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Tuesday, July 17 • 1:15pm - 3:15pm
Workshop C: How to Create Internal Videos That Will Motivate, Inspire, and Drive Change
Anticipate Media

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In this informative and hands-on session, you will learn how to create internal videos that will move and inspire your employees by building a project proposal that has all the critical elements to success. We will work through an emotion-first methodology, which science proves enables people to better remember your message.


Participate in an exercise to plan your cinematic project proposal within your working environment. Learn how to build consensus, follow policies, satisfy a diverse group of employees, and make a real difference with the finished product.


Following the interactive discussion, you will learn how to:


  1. Assemble the building blocks of your storyboard for your training project: introduction, “movie trailer”, content, emotional call to action, and reflection
  2. Identify your team members who will make the project move from concept to reality
  3. Build a script that works; one that is rooted in the latest best practices, and is adaptable if your project’s goals change
  4. Adapt to limited budgets and resource constraints
  5. Tips for addressing key creative pillars: story, cinematography, music/sound, emotion/drama, graphics, diversity, project length, and pacing
  6. Build an effective communication strategy to ensure a successful launch and socialization of your end product
  7. Successfully distribute your work using the best channels

Paul Antico, Film Producer
Anticipate Media


avatar for Paul Antico

Paul Antico

Film Producer, Anticipate Media
Paul has been creating digitally based art in some form for over 35 years, and has been a professional internal and external communicator for nearly 30 years. Paul is also a skilled emergency response planner, and a counterterrorism professional who knows how to marry art, science... Read More →

Tuesday July 17, 2018 1:15pm - 3:15pm EDT
Omni Parker House Hotel 60 School Street, Boston, MA 02108

Attendees (1)