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Tuesday, July 17 • 3:30pm - 5:30pm
Workshop D: Practical Tools & Tips for Becoming an Internal Communications Measurement Rockstar: Get SMART
Brilliant Ink & Poppulo

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One of our greatest opportunities as internal communications professionals is to effectively unlock the power of employee data. While our colleagues in Marketing have long used data-driven insights to set and refine strategies, we’ve faced a number of challenges — from a lack of resources and tools, to lack of clarity around which metrics will help us move the needle.


In this highly interactive workshop, we’ll dive into some of your greatest measurement challenges and brainstorm ways to overcome these barriers. We’ll discuss various measurement approaches, and strategies for both defining and effectively measuring business-driven communications goals.


Leave this workshop with strategies and practical advice, including how to:


  • Implement the right measurement strategy to elevate your role in the organization
  • Set communications and engagement goals that clearly connect to business goals
  • Identify and prioritize engagement metrics, from Open and Click Rates to Employee Net Promoter Scores
  • Develop different reporting approaches for different audience requirements
  • Use people data to effectively meet your communications and engagement goals
  • Translate date into actionable insights


Ann Mellinger, CEO, BrilliantInk

Jackie Berg, Head of Research & Director of Business Development, BrilliantInk

Michelle Robson, Enterprise Account Executive, Poppulo  


avatar for Jackie Berg

Jackie Berg

Head of Research & Director of Business Development, Brilliant Ink
Jackie Berg is the Director of Research at Brilliant Ink. After nearly a decade supporting Fortune 500 companies connect more effectively with key audiences through the power of data, Jackie has turned her analytical eye toward the employee experience.
avatar for Ann Melinger

Ann Melinger

CEO, Brilliant Ink
I've spent the last 15+ years counseling organizations on improving employee engagement and business results. Employee engagement is my passion and I believe strongly in the role that communications plays in helping people feel good about the work they do every day. I believe my work... Read More →
avatar for Michelle Robson

Michelle Robson

Enterprise Account Executive, Poppulo
More than 15 years experience in communication technology. Michelle is passionate about excellence in communication, and passionate about helping healthcare communicators tackle internal challenges that are preventing them from reaching and engaging a diverse workforce.

Tuesday July 17, 2018 3:30pm - 5:30pm EDT
Omni Parker House Hotel 60 School Street, Boston, MA 02108

Attendees (2)