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Wednesday, July 18 • 11:15am - 11:50am
Bridge the Communication Gap Between Non-Desk, Offline, and Front-Line Employees Using Vide to Significantly Increase Employee Engagement
Pet Supplies Plus

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In retail, there are hard-to-reach employees, such as cashiers and stock people, and even the hourly distribution staff.  As such, managers are relied on to pass down info second- and third-hand.  That’s not the same as talking to people direct, and you can’t always control the delivery style.


Pet Supplies Plus distribution was suffering from high turnover.  So, their internal communication team set out to create an engaging way to deliver the information firsthand, and that was the creation of a “top 10 countdown-style YouTube video.”  You know, the kind you can’t quit watching when you’re on your iPad and have other things to do…


Suddenly, engagement.


Learn how Pet Supplies Plus used video to help bridge the communication gap across their organization, including:


  • Keeping all employees informed and engaged
  • Ensuring all employees know the reasons why they should contribute to their company and its future success
  • Using an internal, up-to-date communication channel to relay important organization news


Stephanie Gillet, Manager, Internal Communications

Pet Supplies Plus

avatar for Stephanie Gillett

Stephanie Gillett

Manager, Internal Communication, Pet Supplies Plus
Stephanie is a long-time communicator, but a short-time title holder.  She honed her skills as an executive assistant, communicating for executives at companies like Gannett, Borders and Google.  When she landed at Pet Supplies Plus, she threw travel schedules to the wind and concentrated... Read More →

Wednesday July 18, 2018 11:15am - 11:50am EDT
Omni Parker House Hotel 60 School Street, Boston, MA 02108

Attendees (5)