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Wednesday, July 18 • 12:00pm - 12:35pm
Empower, Engage, & Eductate Your Workforce Through Weekly Employee Newsletters
Coffee Chat with FactSet & Bananatag

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FactSet is a rapidly expanding financial research and solutions provider that has grown from 1,500 to 10,000 total employees globally in the last decade.

 

With a focus on enabling FactSet’s sales-focused employees through regular internal newsletters, email has proven to be an effective channel for engagement and education.

 

In this casual Q&A session, learn how FactSet utilized employee newsletters to empower their workforce, including how to:

 

●      Use email metrics to develop an internal communications strategy

●      Maintain high readership across two different audiences

●      Communicate niche and complicated product information in meaningful ways

●      Create a plan to correlate email metrics with your organization’s revenue

 

Colleen Carey, Product Communication Strategist, FactSet  

 Chris Wagner, Co-Founder
Bananatag

 

Moderators
avatar for Chris Wagner

Chris Wagner

Co-Founder, Bananatag
Chris Wagner is a co-founder at Bananatag and works directly with the product and marketing teams. His focus is on making Bananatag the most useful tool it can be for communicators everywhere.

Speakers
avatar for Colleen Carey

Colleen Carey

Product Communications Strategist, FactSet
Colleen Carey is a Product Communications Strategist at FactSet and is responsible for employee communication with an audience of 1,700, including 1,500 members of the sales force.



Wednesday July 18, 2018 12:00pm - 12:35pm
Omni Parker House Hotel 60 School Street, Boston, MA 02108

Attendees (6)