FactSet is a rapidly expanding financial research and solutions provider that has grown from 1,500 to 10,000 total employees globally in the last decade.

With a focus on enabling FactSet’s sales-focused employees through regular internal newsletters, email has proven to be an effective channel for engagement and education.

In this casual Q&A session, learn how FactSet utilized employee newsletters to empower their workforce, including how to:

●      Use email metrics to develop an internal communications strategy

●      Maintain high readership across two different audiences

●      Communicate niche and complicated product information in meaningful ways

●      Create a plan to correlate email metrics with your organization’s revenue