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Wednesday, July 18 • 10:50am - 11:25am
Extending the Executive Voice: Using an Enterprise Social Network to Amplify Execs and Build an Internal Communications Function

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Live events are great for rallying employees and sharing key business messages. But they often only touch a small percentage of employees which can leave many in the dark. This is the story of how Medidata used their Enterprise Social Network (ESN) to extend the executive voice and educate all employees about the business.


Leave this session equipped with best practices to maximize your ESN to amplify your executives' voices, including how to tips for:


  • Live blogging - how real-time content will engage employees
  • Executive blogging – how you can get your executives interested in blogging
  • Measurement – how to demonstrate success through KPI
  • Email – how the strengths of email can be used to your advantage


Edward Ford, Internal Communications Director


avatar for Edward Ford

Edward Ford

Internal Communications Director, Medidata
Edward believes that when people can easily connect with their colleagues and critical information, they can produce amazing results. He's committed to using his experience in communications, marketing and social media over the past decade to create a more rewarding employee experience... Read More →

Wednesday July 18, 2018 10:50am - 11:25am EDT
Omni Parker House Hotel 60 School Street, Boston, MA 02108

Attendees (4)